Partner Story
Nuviu is a revolutionary mobile browser facilitating advanced BluetoothTM connectivity for web apps. It provides persistent BluetoothTM connectivity, streamlined handling of multiple devices, native notifications, and a frameless UI, delivering a seamless native app experience on the web. Tailored for web app developers, Nuviu offers heightened connectivity levels intentionally not promoted by Apple or Google, empowering developers with more freedom to build and connect in innovative ways.
Client
Nuviu Products
Services
Brand Strategy
Product Design
Brand Identity
Naming
Concept Development
Product Strategy
UX Design
UI Design
Website
Our task involved crafting a fresh brand and toolkit that seamlessly translated into a user-friendly experience and a clear UI. From conceptualizing the name, Nuviu (a transliteration of New View) serves as the gateway connecting the digital and physical realms—an entry point to the yet unrealized. It functions as a portal into a boundless web, offering an experience without limits.
Our efforts included designing a unique headline typeface, drawing inspiration from our distinctive "portal" symbol. We also developed a robust iconography system and a distinct color palette to set Nuviu browser apart from competitors. The strategic choice of owning the purple spectrum on the color wheel ensures a standout visual identity, distinguishing Nuviu from industry norms.
The Nuviu toolkit reaches its full expression through UI elements that play a pivotal role in delivering a seamless user experience. Infused with personality yet avoiding overpowering elements, it ensures a smooth and cohesive journey for the end user.